BLOOMBERG Sports hosts discussion on the future of sports and technology

London Event Kicks Off Expansion of Bloomberg Sports Analytics into Global Marketplace

London, September 19 2012 – Bloomberg Sports, founded as a vertical division of Bloomberg L.P. and now part of a joint venture with IMG, today held its first global sports technology event at Bloomberg’s European headquarters in London. The event featured some of the most innovative thinkers in sports and technology and serves as the company’s formal entrance into the global sports industry after primarily focusing since 2010 on a highly successful sports analytics business in the United States in baseball (both on the consumer and the professional side) and American football (in the consumer marketplace).

The morning event was hosted by Bill Squadron, President of Bloomberg Sports, and featured Mike Dolan, Chairman and Chief Executive Officer, IMG; Geoff McGrath, Managing Director, McLaren Applied Technologies Limited; Blake Wooster, Business Development Director, Prozone; Simon Clare, Director of Communications of Gala Coral ; and was emceed by Chris Elser, Sports Editor, Bloomberg News in EMEA and Asia. Topics discussed included the use of analytics and technology to improve athlete and team performance, as well as to enhance the fan experience, with a focus on new developments that are next on the horizon. The event also included a first-ever discussion outside the United States of what Bloomberg Sports has done in just a few years to enhance the fan and professional team experience in baseball and football analytics.

The marks the expansion of Bloomberg Sports outside the United States. This Autumn Bloomberg Sports will be launching a Beta version of its soccer Predictive Analytics application. The app – called BSports Football – will provide projections for game results for the five major European leagues with extensive analysis of key data and factors. It will be available online and on all mobile platforms at a retail price of four pounds per month. Early next year the BSports Football product will be fully operational and will include in-game projection and analytics updates. In conjunction with this launch, Bloomberg Sports will be partnering with Gala Coral to provide free access throughout the season for the pre-match tools to Coral customers.

“We are very excited to have been able to help lead this discussion on the future of sports, data and analytics, and to formally introduce Bloomberg Sports to the marketplace beyond North America,” Squadron said. “This event was designed to encourage thought leadership on where all sports, from football to cricket to baseball, will be going in the future with regard to fan engagement and technological innovation, and we are looking forward to helping lead the charge in what we know will be a very bright future for the industry around the world.”