Over a third of the world’s football fans support Manchester United, according to a survey commissioned by the Premier League club.
Their study showed that 659 million people claim to follow the Red Devils – that’s almost 10 per cent of the world’s population.
325 million of those hail from Asia, an area of increasing commercial value to the 19-time champions of England.
The survey was undertaken by Kantar Media. But without interviewing each of the world’s seven billion people, just how did United calculate the extent of their global support?

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